Dec
22
2009
Keyword Research: Data, or Audience Engagement?
How do you decide on your keywords? Finding keywords used to be about audience engagement and interaction – back before the days when everyone SEO person carried around a list of their 25 favorite keyword tools in a shirt-pocket…
Terry Van Horne had a piece reflecting on the difference between old and new SEO behavior with keywords.
Before SEOs had a gazillion keyword research tools our only available sources for keyword discovery information were the audience, what we had between our ears, referrer logs (with every request listed) and a few search engines had "suggestions" which were indicators of the query space.I learned audience search behavior because with nothing else I had no other choice.
The piece is insightful, and fairly long. It's a valuable piece of perspective – especially if you're new to SEO.
