Each day, several Google AdWords users who have experienced meteoric rise in their price per click increase shock us. On the other hand, there are those who find their ads dropping several notches in the results.

Recently, it was revealed that the dramatic change is due to the fact that Google is now targeting landing pages where searchers are usually taken when they click on Google's AdWord advertisements. This fact was made known last December. However, up to the present, only few have known this information.

To boot, Google AdWords are tiny classifieds located on the right side of the page, when you use the Google as your search engine. Google AdWords can also be seen when you visit Google's webmaster partners who host AdWords on their websites.

Landing pages being targeted by Google are mini sites (single page sales letter site), squeeze pages (those that requires information of visitors before allowing them to view the contents), affiliate sites (more than a redirect site), and AdSense sites.

Simply stated, Google follows two vital mantras. Twin mantra includes relevance and quality. These two are the keys to achieve excellence and ideal business with Google.