An optimized website would likely mean that the business is in the black. However, aside from guaranteed search engine rankings, you must also satisfy the needs and demands of your visitors.

To make the most out of your visitors' experience, be sure to deliver what they want. In fact, you can go beyond their expectations. Trust and loyalty is difficult to gain but easy to lose. To make them trust you, share what you have. Show your credentials; prove that there are real persons behind the website - and these persons care. Make sure that your site is free from fraud, errors and fallacies. Ensure that the navigation of your site will not puzzle, if not annoy them. Visitors have low tolerance or patience so make your pages faster than your competitors. Include only the essential features and do away with animations and videos. Get their comments and recommendations to make your site better. This way, you give them an intimate link to your website.

Keep in mind that it takes more effort to seize new market than to maintain existing customers. The latter tends to spend more than new customers. Moreover, it is best to keep them coming back. You can plan online events, give tokens and discounts, and other worthy offers to keep your visitors.

The common denominator is - NEVER STOP IMPROVING YOUR SITE for them.