Oct
05
2004
Measuring E-Commerce Success
Here's another interesting article from Working Knowledge, Harvard Business School. In this article, Marc Epstein talks about putting metrics to work in the area of ecommerce. "After a long period of treating the topic of e-commerce with awe and confusion, we can now discuss the subject more objectively."Marc Epstein is Visiting Professor and Wyss Visiting Scholar in Social Enterprise at Harvard Business School.
