Measuring E-Commerce Success

Filed in archive Marketing on October 5, 2004

Here's another interesting article from Working Knowledge, Harvard Business School. In this article, Marc Epstein talks about putting metrics to work in the area of ecommerce. "After a long period of treating the topic of e-commerce with awe and confusion, we can now discuss the subject more objectively."Marc Epstein is Visiting Professor and Wyss Visiting Scholar in Social Enterprise at Harvard Business School.