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Microsoft Admits To Hijacking Searches

Filed in archive Search Engine News by noel on October 10, 2007

Microsoft Admits To Hijacking Searches
Yes, Microsoft admits to the reported hijacking of searches.

In a release reported by PC Pro the software giant said it is making massive improvements to the relevancy of search resultslinks on its Windows Live service, after admitting it's been hijacking searches for one of Britain's top comedians. Microsoft noted that it is making strenuous efforts to understand the intent of people's searches, especially when entering "stop words" such as "the" into the search box.

The company admits that, in the past, it has benefited from its own search engine's inadequacies, the report continued. "Most people going to the web searching for 'the office' have been looking for the television show," says Cynthia Crossley, director of Windows Live Search in the UK. "But historically we haven't dealt well with stop words, and so Microsoft Office was one of the top responses, which we may have liked, but it wasn't the intent."

Cynthia claims the search engine is introducing other new tricks to help correct errant spelling. She cites the example of someone typing in "cratoon network" rather than "Cartoon Network."

"Historically you'd get some not very good results back but you'd get the question 'did you mean the Cartoon Network?' Based on the feedback we've gotten it's clear that consumers want to click less, rather than more. Now we'll assume you were looking for the Cartoon Network, but we'll still ask the question," she adds.

Cynthia claims that Windows Live Search has quadrupled the size of its index, which will help deliver more relevant results. But she decline to give specifics, saying it's "very, very comparable."

"There are many ways in which search engines test their relevance," she says. "We're seeing parity with Google in terms of relevance. What you have to look at over the course of using a search engine is are you getting the right results? If we can meet the needs of the consumer, that's the acid test."

In the search world, there are still tons of queries left unanswered. I do hope search engines entertain massive refinement to respond to this dilemma. Indeed, web search engines have still a long way to perfect their craft.


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Permalink: Microsoft Admits To Hijacking Searches
Tags: web+search+engines  Windows+Live+service  Microsoft  Microsoft+Live  search+engines  search  search+engine 

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