Frustrating but true, web SEO is often left out of the big picture. Or if it is made part of the puzzle, the proven SEO techniques are not utilized. In my entire SEO career, I observe that there are still a good number of web site owners who are not that familiar, if not serious, with search engine optimization.

It is worth reiterating that a successful web site has got something to do with proven SEO techniques. It's no good 'cheaping-out' on your web sites; it will just bite you in the back.

I have observed several SEO mistakes people do, here are some:

1. Creating a 100% image-based web site. The over dependence on images places your site at a greater disadvantage. Why? Google bot and other crawlers can't read images. But the use of the alt attribute is another story.
2. Doing automatic submission. Search engines see this as a not-so-unique technique. Sending them a link is insufficient, I tell you.
3. Involving your site in a link farm. Keep away from link farms. It won't do you any good.

Remember that not everything can happen overnight. So hold on to your patience and diligence. Those virtues will keep you going farther in the SEO realm.