Myspace to tie up with search engine
Rupert Murdoch who owns MySpace.com is planning to tie up with a search engine company. MySpace's search function makes up just 0.6% of all U.S. online searches. A good partnership with an existing search engine company would be a great tie up.
As of the moment, there is no news yet as to who will it be. Is it going to be Google, Yahoo or MSN? We will just have to wait and see.
Why would Murdoch want to tie up with a seach engine company? It's about monetization.
Since News Corp. bought MySpace last year for $580 million, interest in the site has been high, with analysts and investors hoping it will drive growth at the company. The site has been wildly popular among younger users and has more than 75 million members. But thus far, News Corp. is still looking for ways to profit from its many users without looking "uncool." Chernin has said he is "extremely bullish" on the company's new media initiatives
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