Small business owners can discover new ways to boost their website's search engine rankings in the pages of Kenneth Sproul's new search engine optimization eBook, 'The Dao of SEO,' Newswire reports.

Search Engine Optimization firm founder Kenneth Sproul has announced the publication of his new SEO eBook 'The Dao of SEO' that combines the principals of Eastern philosophy with the practice of internet marketing.

"Small business owners tend to take too aggressive an approach to SEO. They often know techniques, but they misapply the techniques by being too aggressive; going head to head with their competitors when the key to success is to harmonize," says Sproul.

Sproul, a Canadian College professor of Chinese history and culture, says that he became inspired to write the SEO eBook after coming to the realization that what many small business owners were lacking in their internet marketing approach was not just technique, they were missing a philosophy.

"People have a philosophy for managing their life, but don't have a philosophy for managing their success on the internet. To become truly successful, an internet marketing strategy must be founded upon something other than in-your-face competition," notes Sproul.