Is Google, Inc. your friend? It could be. But the old media could answer on the negative. The modern environment is governed by the web and major search engines.

Earlier, Reuters reported that leading media executives took a combative tone against Internet companies on Tuesday, suggesting that Big Media increasingly considers new content distributors like Google Inc. to be more foe than friend.

The Googles of the world, they are the Custer of the modern world. We are the Sioux nation," Time Warner Inc. Chief Executive Richard Parsons said, referring to the civil war American general George Custer who was defeated by Native Americans in a battle dubbed "Custer's Last Stand".

"They will lose this war if they go to war," Parsons added, "The notion that the new kids on the block have taken over is a false notion."

Time Warner defended its discussions on copyright protection with Internet search leader Google Inc., which another panel member, Viacom Inc., has sued.