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On Google SandBox Effect
Filed in archive google by Arun Radhakrishnan on June 15, 2008
Google SandBox effect is considered to be form of treatment that new sites get once they are online or after a period of 3 months being online. Ann Smarty at SEJ gives a good synopsis of what it is.

An excerpt from SEJ

1. "Google Sandbox" is supposed to mean a period of time before a newly launched website is properly indexed and ranked. They say, Google deliberately holds back indexing new sites before they "earn its trust".
2. "Google Sandbox" can also mean a sudden drop of SERPs that happens about 3 months after a site was launched.


The system seems to be a way for Google to monitor new content that enters its index. The age of a site is supposed to be in important factor in its credibility ( and also the outbound and inbound links growth rate). This does not however mean that a site is not indexed at all but only means that the site will not appear for competitive keywords.

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Permalink: On Google SandBox Effect
Tags: google  sandbox  effect  search  2007  google+sandbox  sandbox+effect  search+engine 
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