search
Online Newspaper Ads Face Dim Future
Filed in archive Industry by noel on April 23, 2007
Online Newspaper Ads Face Dim Future
Sarah Ellison and Suzanne Vranica earlier wrote an article for The Wall Street Journal titled Papers' Web Hopes Dim a Bit. She said, "Even with all the grim news the newspaper industry has faced in recent years, publishers have consoled themselves that they have a lifeline. If they could switch content away from print and onto the Internet -- bringing advertisers with them -- they could save their businesses.

Ellison added, "Last week, that lifeline began looking frayed. New York Times Co. warned Thursday that online advertising growth this year won't be as strong as the 30% it had projected. On the same day, Tribune Co. reported that the growth rate for first-quarter interactive revenue was sharply lower than a year earlier. gannett Co. likewise..."

Separately, New York Times Co. warned Thursday that online advertising growth for 2007 won't be as strong as the 30% it had projected. Tribune Co. also reported on that same day that the growth rate for first-quarter interactive revenue was harshly lesser than that of 2006. Gannett Co. also said online revenue growth became sluggish in the first quarter from a year earlier.

One key issue for many newspapers online: Roughly 70% to 80% of their online revenue is connected to a classified ad sold in the print edition -- known as an "upsell," said Paul Ginocchio, an analyst at Deutsche Bank.

Permalink: Online Newspaper Ads Face Dim Future
Tags: online+advertising  Internet  newspapers+online  search  link  link+building  face+future  newspaper+face 
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/65353
img Addthis img Ask img Blinklist img del.icio.us img Digg img Fark img Facebook img Google img Lycos img Ma.gnolia Add this page to Mister Wong Mr Wong img Netscape img Netvousz img Newsvine img Reddit img StumbleUpon img Slashdot img Tailrank img Technorati img Wink img Yahoo

Vote for Online Newspaper Ads Face Dim Future:

  • Currently 8.00/10
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
Rating: 8.00 out of 2 vote(s) cast.
Subscribe
Share It
RSSrss
See all blog subscribe options
Google google
What is RSS?
Yahoo! yahoo
Addthis Subscribe using any feed reader!
Bloglines Bloglines
Newsletter

TwitterFollow us on Twitter!