It's easy to think of search engine optimization as a set of rules and statistics. Like, what's your keyword density? Or, are your outgoing links producing incoming links that could help improve your page rank? The simple truth is that it's not just a game of numbers...

Steven Bradley over at Van SEO Design takes a look at the personality issue this month. Simple questions - like is your web site written for a young audience or an older audience, for men or for women? When you read the text, do you hear a friend telling you about something or a parent talking down to you?

The bottom line is that unquantifiable personality issues affect your traffic a great deal. Steven takes a good look at the issue. You can read his piece here.


Photo courtesy of iStockphoto, Image# 5639117