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Picking the Right Keywords

Filed in archive SEO by noel on October 31, 2006

Before you can start one good search optimization campaign, it is vital that you pick the right keywords. As a rule, the most common keyword is not always the best. To weigh the worth of each keyword, you must take into consideration three vital factors - popularity, relevance and competition.

To start, keyword is the word that users enter in the search box to find something. Keyword popularity, on one hand, refers to the total number of searches made for a particular keyword. If your website is optimized for a given keyword, which lots of searchers are interested in, your website will get more traffic links

.

Keyword relevance refers to how much the keyword relates to your website. If you are promoting products or services, your keywords must be intimately related to them. Use these keywords to optimize your web pages to yield better traffic.

Finally, there is the so-called keyword optimization. It refers to the number of websites competing for the top ranking using similar keywords. This is the most neglected factor among the three. Optimization gets harder when you deal with competitive keywords.

Moreover, bear in mind that it is important to balance the factors affecting optimization. Never get too caught up with one or a couple of factors. The three have to blend simultaneously.

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Tags: search+optimization+campaign keyword keyword+popularity keyword+relevance keyword+optimization searc

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Add your response to Picking the Right Keywords: Response from: Flexible Circuits How about my site? I want to get a good rank in Yahoo, but for no reason, just in the first 20th line for few days, then down to more than 100th. http://www.bestfpc.com Response from: noel ituloy angsulong You might want to check http://www.webuildpages.com/cool-seo-tool/ and see how much backlinks your competitors got for flexible circuits. I checked http://siteexplorer.search.yahoo.com/search?p=http%3A%2F%2Fwww.bestfpc .com%2F&bwm=i&bwms=p&bwmf=u&fr2=seo-rd-se and you only got 80 inlinks for your main domain and a lot of it are from your inner pages. The best link you had so far was the one from wiki. You need to get more backlinks. Response from: Flexible Circuits Thank you noel ituloy angsulong. Yes, the backlinks is so small. I'm a little lazzy ^-^ I'm curious to know why my site ranked in the first 20 pages for several days, then disappered? Response from: noel ituloy angsulong This usually happens on new sites. Once they get crawled by the search engines, they get into the index on some high position, and after a few days, probably after google's algorithm has computed your pagerank and other SEO factors, the ranking drops to what is should be. Sometimes, it disappears from the index. Usually, more backlinks will get you back in the index. Apart from that, it could be that you previously have a link from a high PR site then you lost that link. Response from: Flexible Circuits I know the Google has "Sandbox", but was wondering whether Yahoo has it or not. Response from: noel I think there's none for yahoo. Response from: Flexible Circuits Several months past, and the SERPs is more better than before. Thanks for all the help^_^
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Picking the Right Keywords

Filed in archive SEO by noel on October 31, 2006

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