Before you can start one good search optimization campaign, it is vital that you pick the right keywords. As a rule, the most common keyword is not always the best. To weigh the worth of each keyword, you must take into consideration three vital factors - popularity, relevance and competition.

To start, keyword is the word that users enter in the search box to find something. Keyword popularity, on one hand, refers to the total number of searches made for a particular keyword. If your website is optimized for a given keyword, which lots of searchers are interested in, your website will get more traffic.

Keyword relevance refers to how much the keyword relates to your website. If you are promoting products or services, your keywords must be intimately related to them. Use these keywords to optimize your web pages to yield better traffic.

Finally, there is the so-called keyword optimization. It refers to the number of websites competing for the top ranking using similar keywords. This is the most neglected factor among the three. Optimization gets harder when you deal with competitive keywords.

Moreover, bear in mind that it is important to balance the factors affecting optimization. Never get too caught up with one or a couple of factors. The three have to blend simultaneously.