No other forthcoming company is given much hype like Powerset. News, blogs and other articles spread all over the net are talking about this company. According to reports, the company could serve as a scare to Google. As a fact, others are saying that Powerset is set to outdo Google - the search engine giant.

Powerset, a San Francisco search engine company, announced that it has won exclusive rights to significant search engine technology it said may help propel it past Google. Said technology was developed at Palo Alto Research Center (PARC) in Silicon Valley. It seeks to understand the meanings between words, akin to the way humans understand language - and is thus called "natural language." Reports said the technology has been 30 years in the works.

A press release stated:

The move is significant because Google's own technology, based on "page rank," has been virtually replicated by other search engines like Yahoo and MSN, and so isn't as difficult to emulate as it was a few years ago. Powerset could possibly steal a lead if it improves search results by a significant measure with natural language and simultaneously incorporates a near-equivalent to Google's existing capabilities. Powerset has been hiring lots of Yahoo search experts and others, to help it do that.

Powerset's initial talks with PARC last year were enough to convince two well-known Silicon Valley venture capital firms Foundation Capital and the Founders Fund to invest in Powerset at a very high price. The firms and other individuals invested $12.5 million, and own less than a third of the company in return.