Pay-per-click ads are nothing when ignored. Add the fact that PPC ROI tends to go down the drain. Why is this so? Because competition gets tougher and tougher each day, bid prices soar, and click...

Rand Fishkin in his recent entry commented on ad optimization. Fishkin has this to say: "High CTR doesn't always mean better conversions, though there is often some correlation." Come...

Kim Thiel of Searchlight LLC has given tips for maintaining good CTRs in response to Search Engine Watch's query. To combat the inevitable click-through decline that happens during fragmentation,...

Click fraud is back as one of the hottest issues in the PPC advertising realm. It's under the carpet...again. In a press release, early results of a study employing Fair Isaac's Proven Fraud...

Pay-per-click (PPC) advertising is the method of getting your ads displayed at the top search engine results. One good advantage of PPC advertising is that you pay for an ad when a user clicks on it....

For quite a long time now, the hype about Google making many individuals rich through Adsense never wanes. To some Adsense is the lazy man's key to riches. He just needs to put up a website and...

A great advertisement can amaze, persuade and deliver the message effectively. It can make people do what you wanted them to. They can be lured to make a purchase, subscription and more. Now in the...

Google bought dMarc Broadcasting last January and many are speculating on google ads on radio. It is on beta testing right now in the US. Google Audio Ads brings efficiency, accountability, and...

Search arbitrage is getting popular by the day. The term heats up because of several notions that it is unfair and wrong. First things first, what is search arbitrage? Search arbitrage happens when...

MFA stands for Made for adsense sites. A lot of these sites are buying low cost keywords in adwords and some of these ads appear on your sites. These advertisers usually pay only between $0.01 to...

If you are an adsense publisher, then you must be dying to know what are the top paying keywords out there so you can generate content for those keywords. Before I give you the link to the list, let...

Jennifer slegg of Jensense shares 4 techniques about color schemes at YPN blog. And if you're just wondering how she look like :-), guess what, she had a picture in here post. Check her out...I...

Google recently sent a note to all their publishers about changing the default google theme. The default theme used was 'Mother Earth' and there is a border. We're writing to let you know...

First it was text ads, then image ads, now google adwords will be adding click to play video ads. They say that a picture paints a thousand words but video, probably a million. Traditional video...

Great news for publishers of yahoo publisher network (YPN). They can now get their publisher commissions via direct deposit. After listening to our publishers, we are very excited to announce that we...

Over the past few months, I've seen all of these instant adsense sites where you buy a pre made sites built for adsense. It contains articles, templates, and all you need to do is to plug in your...