Proximic to challenge Google with contextual ads
Filed in archive Marketing by Arun Radhakrishnan on January 25, 2008
Google has been the poster boy in the online advertising space. With its online relevancy matching Adsense platform, it has no close rival. But Munich based start-up Proximic is looking to prove a challenger in exactly this very area.
Buoyed by the partnerships with Yahoo and eBay for providing contextual ads using their pattern matching technology.
An excerpt from BusinessWeek
The technology of the firm does real time pattern matching based on the keywords and the profiles of web pages as well. The ad model does have the power to deliver contextual advertising but the question is whether they will prove a serious rival to Google in the near future.
Buoyed by the partnerships with Yahoo and eBay for providing contextual ads using their pattern matching technology.
An excerpt from BusinessWeek
Proximic says it can not only handle more ads but also do a better job than Google at matching online buyers and sellers. That's a big claim for a company with just 14 employees. After all, in the first three quarters of 2007, Adsense generated around $3.5 billion for its partners. And, unlike Proximic, it has built up relationships with hundreds of thousands of publishers over a period of years. Google also provides tools to advertisers that give them control over targeting and placement.
The technology of the firm does real time pattern matching based on the keywords and the profiles of web pages as well. The ad model does have the power to deliver contextual advertising but the question is whether they will prove a serious rival to Google in the near future.
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