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Marketing
by Arun Radhakrishnan on January 25, 2008
Google has been the poster boy in the online advertising space. With its online relevancy matching Adsense platform, it has no close rival. But Munich based start-up Proximic is looking to prove a challenger in exactly this very area.
Buoyed by the partnerships with Yahoo and eBay for providing contextual ads using their pattern matching technology.
An excerpt from BusinessWeek
The technology of the firm does real time pattern matching based on the keywords and the profiles of web pages as well. The ad model does have the power to deliver contextual advertising but the question is whether they will prove a serious rival to Google in the near future.
Buoyed by the partnerships with Yahoo and eBay for providing contextual ads using their pattern matching technology.
An excerpt from BusinessWeek
Proximic says it can not only handle more ads but also do a better job than Google at matching online buyers and sellers. That's a big claim for a company with just 14 employees. After all, in the first three quarters of 2007, Adsense generated around $3.5 billion for its partners. And, unlike Proximic, it has built up relationships with hundreds of thousands of publishers over a period of years. Google also provides tools to advertisers that give them control over targeting and placement.
The technology of the firm does real time pattern matching based on the keywords and the profiles of web pages as well. The ad model does have the power to deliver contextual advertising but the question is whether they will prove a serious rival to Google in the near future.
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Vote for Proximic to challenge Google with contextual ads:
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Rating: 8.75 out of 4 vote(s) cast.
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(01/26/08 7:58pm)
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Response from:
Connecting News, Commentaries and Blogs at NineReports.com
Google&1;s earnings disappoint; investors worry economy taking a toll ...Blogged about at Proximic to challenge Google with contextual ads - the search engine weblog, Google Inc.&1;s top executives say all is well at the Internet search leader despite ...
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"Affiliate Network"
may sometimes target to both
- Affiliate Network E-book
- Affiliate Network Program
So, it will bring irrelevant traffic to advertiser who only interest on traffics for "Affiliate Network Program" if they are running Affiliate Network but not selling Ebooks.
That's why my Ad Network count on both Advertiser Channel+Keywords. And publisher is only allow to promote a defined Ad channel which wont waste the Advertising effort.