Search engine marketing software is experiencing a cycle of real growth at the moment, with a huge number of products now out there for customers to choose from. How do you find the right one?
One anonymous blogger recently said this about making a decision:
In order to understand this diversity in the real context of the marketer's needs, we ought to mention the essential factors that keep search engine marketing functional in the first place: web page ranking, advertising, keyword optimization, traffic and quality informative content.
Search engine marketing (or SEM) is the effort to make your pages (whether they're commercial in nature or not) appear higher up the list of items in a search engines results. It's also an effort to get you more traffic to your sight – click through from a search engine to your web page.
Does it work? Someone seems to think so. In the US it's a $14 billion industry…