Netconcepts LLC. dispatched president Stephan Spencer to SMX Advanced in June to take part in the panel "Give It Up!." High level details from the session, organized by Search Engine Land Editor-in-Chief Danny Sullivan, were kept under a tight embargo for no less than thirty days after the event, wrote Bill Arnovich.

"I was thrilled to be able to share some of my favorite search engine optimization secrets with such a select gathering of search marketers at SMX Advanced in Seattle," states Spencer. "I'm happier still that thirty days has passed and these tips are available to a wider audience."

The tips Spencer provided, culled from his long history in the field of search engine marketing, include the following:

* Understanding Google grouped results. An indented Google listing ranked number two is most likely not actually number two. By adding the right search engine parameters, one can ascertain the indented result's true ranking, and, when trying to gain a competitive advantage, tactically bump a competitor off the front page. This powerful strategy has since been published in Sullivan's Search Engine Land.

* Setting up your Google preferences to display only English language pages only, circumventing the world's most powerful search engine's proclivity to overestimate results.

* Identifying links with sub-optimal anchor text and then influencing friends, colleagues and fellow bloggers to revise these underperforming links.

* Obtaining free Forrester reports, simply by using the super-secret Google query "forrester research grapevine endnotes filetype:pdf."