With search engines, algorithms are always changing. For most search engine optimization experts it is almost unreal to imagine that there was actually a point of time when META Keywords spam or Free For All pages were effective tools for search engine ranking.

So, the lesson is to think ahead and plan for a holistic search engine optimization strategy that will work despite the changes that are definitely coming.

If you agree with my world view of search engine optimization, here is an article by Bob Wakfer that will help you crystallize your thoughts further.