Your favorite search engine gives you the most appropriate website that could satisfy your web cravings. Search engines look for contents on indexed sites. Some search engines rank using its algorithms. These algorithms include relevancy, originality, and more. However, there are several search engines that rank sites higher if they pay, regardless of the usual ranking mechanics.

If you intend to have improved search engine rankings, it is better to stick to proven SEO techniques. There are search engines that have programs for paid placement and inclusion. Paid placement means that your URL will be prominently displayed in search results. Said placement shall be made after payment. Paid inclusion, on the other hand, is quite similar to the latter. It means inclusion in search's pool of results available for display however; it will not be made prominent.

Paid inclusion programs like the aforementioned appear under Sponsored Listings, Recommended Sites, Featured Listings, Search Partner, and more. These services do not guarantee higher SEO ranking however, they are pretty useful for websites.