For sure you know the importance of self-SEO or self-marketing. Basically, it is promoting yourself in the digital realm.

One of the web sites that I often visit is Web Worker Daily; a site for small business. The site is designed for digital workers specifically the web designers, writers, and small business owners.

The web site has given 3 golden rules in doing self-SEO and self-marketing. Here they are:

Rule #1: "Knowing how to market yourself will do more for your earnings and reputation than becoming better at what to do." Don't believe it? Think about the people in your industry who make more money and are more famous than you. Do you think they really know more than you? Did they just happen to get lucky? Or were they savvy about how to promote themselves? My money is on the latter. This can be a tough truth to accept, particularly when you're new in a field and still think superior knowledge will conquer the world, but the sooner you realize that marketing is important, the better.

Rule #2: "Start now." Why? Because this stuff takes time. Building blog circulation, getting people to notice you, cultivating your social network, working your way on to the speaker list at conferences...good marketing can take years to pay off. If you put it off until next month or next year, someone else who didn't put it off is going to eclipse you.

Rule #3: "If you have an exceptional talent, market yourself through exceptional means." How many blogs are out there today? Just having a blog isn't marketing any more; you need to do something different. Set yourself up as the expert on some subject, blog relevant articles on a regular basis, and mail the links to everyone who might be remotely interested: then a blog is worthwhile. Or use social networks or video links or something even more innovative. The goal of marketing is to stand out from the pack; you can't, by definition, do this if you insist on doing exactly what everyone else does.

Strong rules like the aforementioned are what we need to make it big in the digital realm.