The 'black hat' shonks or cheaters are all over and they don't care whether a company or individual is hurt or financially burdened because of their unethical black SEO techniques. Most of them are quick in taking your money even if they don't give guarantee. Beware of them - the 'black hat' shonks!

On the other side of the realm are the 'white hat' marketers. They have their fair share of being 'bumped' by their unethical counterpart. This is why they are aware of what's going on the other side. Most 'white hat' optimizers are using their real names. They are around for so many years already. If you want to know more about SEO experts, a little research could help you.

If you have applied black hat SEO, it is high time for you to revert to the ethical application. Ask yourself this - isn't it better to go back to the honest, right and ethical SEO techniques, where you will never be penalized by Internet search engines?

Look for a niche and build on it. Work on having quality inbound links based on clever and upright SEO techniques. That's the way it should be.