Confusion is building up in the search engine optimization realm. It was earlier established that content is the king. But these days some experts are saying that web content is just a parcel in the game of links.

Basically, SEO is made up of relevant and fresh content as well as link popularity or population. Content is King. It is true. In fact, if you are not providing new content to the internet, you have a big problem. Major search engines download your whole website, text-wise. This is done to gauge what your website is relevant to.

SEO links, on the other hand, are quality possessions of an ideal website. Come to think of it, a good slice of web traffic. Search engines rank websites according to their algorithms. Content can be likened to a scale. Five pound of silver may weigh the same as five pounds of cotton. The measure is similar but the quality is different.

As a fact, millions of relevant web pages are lost in the SERPs because nobody is linking to it. So what you should do is to prioritize good content. After that, begin doing link exchange. Link building is important to make your site popular and accessible to search engines.

Content versus links has this verdict: Both are important but content needs to come first and links follow.