SEO is Persuasion

Filed in archive SEO on September 27, 2007

Oh yeah, SEO is persuasion - no less.

Our world is a world of Persuasion. We have to get other people's attention and make them believe and act what we want them to. That is also the case in search engine optimization. Mind you, it's hard to do.

With limited knowledge in SEO and psycho-persuasion, it is pretty hard to guide a person click an ad, add to rss feed, read an article, and more.

SEO is not just hitting the search engines' algorithm; it also demands striking of the visitor's soft spot - the heart.

To stress, social media optimization isn't a branch of SEO but of persuasion. SEO is a branch of persuasion. The two are mutual supportive.

Writing a killer headline is hard. And making it persuasive is even harder. All that matters is powerful words. And wordsmiths have to love the game. If you can't unleash the words on your site, hire someone who can. You may just pooh pooh it if you insist.