TechSmith has this cool tool called Snag It. What it does is it enables users to easily embed interactive screenshots, graphics, and Flash movies in PowerPoint presentations.

It is a great marketing tool as you can convey your message clearly using actual screen shots and video.

There are times when sharing exactly what you see on your screen is the quickest and clearest way to communicate. Using SnagIt, you can capture anything on your screen, then easily add text, arrows, or effects, and save the capture to a file or share it immediately by e-mail or instant messenger.

Take a look at this example for a minute so you can visually see the benefit of SnagIt and embed it in your email.

You can actually capture exactly what you see on your screen whether it be an image, an article, part of a Web page, or even the contents of a scrolling window. Then, let SnagIt embed the capture directly into the body of an e-mail message, and send it to a colleague, technical support, or even your best friend.

This product can even enhance your autoresponder followup messages so you can close more sales.