This blog is about search engines and SEO (Search Engine Optimization) is one of the great developing fields in the online community. Search engines being the work horses of the Web, it makes sense for every blogger worth his salt to have an understanding of how the whole information repository that is the web gets trolled.

To start with SEO, the best way is to figure out how the engines work. But wait? Was that not supposed to be proprietary stuff that is the very underpinning of these companies - True and that is the stuff that makes SEO exciting cause you are trying to figure out that what others don't want you to know all about.

My gratitude to LearningSEOBasics for the graphical demo on how Google works. Its pretty brief but a great visual tour to the working of the engine. What the graphics don't mention is that there are more than 300 parameters that go into determining the relevancy of an article.

For the more daunting, here are the links to the original paper by the Google guys, Sergey and Larry. The paper refers to what was the first incarnation of Google, dubbed 'Backrub'.

I will follow it this up with more information for basic SEO.