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If you're ready to move to the next level in online retailing, a good next step is a retail recommender widget.

It's a simple idea. People come to your web site to buy a product. How do you get them to buy two products? Or (better yet) three? The answer is that you use a recommendation engine to point your web site visitors to other products they might reasonably be interested in.

Strands employs behavioral targeting to decide what other products your customers might be interest in. Then their widgets show them those products from your inventory and even tell your visitors why they might be interested in them.

If you're looking to expand e-commerce at your company, it's a good place to start...