According to an analyst, Google is planning a "doubly lucky" version of search for mobile devices that will add location and time of day to predict what a user is seeking.

Speaking before iBreakfast participants in New York held Thursday Stephen Arnold of ArnoldIT, a Harrod's Creek, Kentucky-based analyst, said that Google's interest in extending its search domination to mobile devices also could prompt it to shop a prototype handset around to carriers. "I think that's very likely what Google will have available in six to eight months," he said.

The Internet search giant took another step into the mobile world on Friday by announcing it will offer mobile search and social-networking tools to subscribers on the new WiMax network Sprint Nextel is beginning to roll out, wrote Ken Schachter.

A Bear Stearns analyst report to which he contributed notes that Google also is changing the game in traditional desktop search. The report cites a February 2007 patent application that indicates Google will augment its PageRank algorithm with a "Programmable Search Engine."

PSE will be a two-way system that lets webmasters give Google deeper access to their databases. For instance, the report says a car dealer might list his inventory instead of merely providing a phone number, the report added.

The new system, which utilizes Extensible markup language, or XML, to allow Google "read" the content, will let the search giant put content in categories and create links to other information in Google's massive database. The system also would cut down on "spoofed results" by spammers and search engine optimizers, whose world will be turned upside down. "The entire search engine optimization structure will change," Arnold concluded.

[via: Red Herring]