Most search engine optimization discussions these couple of days delves into improving SEO rankings for a particular keyword phrase. The problem though is the lack of focus on the FOLD.

Search engine optimization services include the passion and art of getting a website ranked high on the major search engines results using proven and tested SEO techniques. This aim could be realized by using keyword phrases that are relevant to a particular theme.

There could be times when despite ardent search engine optimization efforts, SEO goals are not satisfied. SEO efforts may go on for months but to the webmaster's dismay, websites won't rank high. This is because something is misunderstood. There are also times when you expected great traffic but what you yield is still wanting. These problems have to do with - the fold.

The fold is a term derived from the attention span of people. Simply put, users tend to be lazy. Their attention is only captured by say, 3 to 4 natural rankings and these are above the fold. Other than those links are deemed below the fold. This is the primary reason why SEO enthusiasts should concentrate on getting the top 3 or 4 positions to join the fold and be more productive than before.