Modern promotion gave birth to video marketing. There's no denying it; the medium is now of the leading channel to market a product or a service. Before, SEO gurus despise the idea of having videos displayed on web pages. But time changes...

Now, video marketing is a driving force within online marketing industry. Case in point, the medium is treated as one of the most successful ways to build a brand. This is why YouTube has become an excellent avenue for marketing.

Earlier, Comscore reported:

YouTube.com drove the lion's share of the video streaming activity at the Google Sites property, with 53.5 million unique streamers and 1.1 billion streams initiated. More than 126 million Americans viewed online streaming video in March.

The figures reflect one thing: that YouTube could create an impressive aftermath marketing-wise.

Also, statistics shows that 6 out of 10 consumers watch streaming video. Enough reason for us to focus on creating and marketing videos. Capturing 60% of your market base could be overwhelming!