The Vision of Yahoo… (or Lack Thereof)
It's been the Week from Hell for Yahoo CEO and Founder Jerry Yang.
First, from CNET: "Bowing to federal regulators' antitrust concerns, Google pulled the plug on a search-ad partnership with Yahoo that would have given the latter major new revenue." According to CNET, that 10-year deal would have placed Google ads on some Yahoo search results, and the companies would have shared resulting revenue. Google made the announcement Wednesday.
Then Yang got tohad to speak to the Web 2.0 Summit in San Francisco. In the words of one commentator, Yahoo has now been left at the alter twice this year – first by Microsoft back in February and now by Google. Getting up in front of the cameras the day after being dumped can't be fun. It's a lonely world…
Yahoo's biggest problem now is a lack of vision. Okay, its first biggest problem is a lack of money and the falling price of its stock. But its second biggest problem is a lack of vision. TechCrunch writer Michael Arrington said last week that six months ago when Yang "took the stage at the D Conference to talk about the state of his business… he painted a picture of a Yahoo that was spinning in circles with no clear future." Today, nothing has changed. And in the 42 minute interview at the Web 2.0 Summit, Yang goes back and forth between describing Yahoo as a platform company and a destination site.
The question now for Yahoo is how much longer Yang will be CEO…
© Yodel Anecdotal
Yahoo | Greg Cruey | 09 November 2008 |
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By marketing, December 6, 2008 @ 4:02 am
Welcome to Getting up in front of the cameras the day after being dumped can’t be fun. It’s a lonely world.
Thankyou