How do you measure a website?

Functionality, structure and page rank. These 3 elements are the foundation of an ideal and profitable site. In this regard, site owners hone their expertise on those elements so as to boost their sites for a greater advantage.

However, there are some who are pushing the sites to their destruction. Without them knowing it, they are leading their sites to ill-timed death.

Here are 2 fatal mistakes that you, as a site owner, must know to preclude your sites from going down the drain:

1. Optimizing through unprofessional keywords
Keywords are pretty much vital. We know that fact. Nonetheless, what is unknown to many is where to find them. Using unprofessional keywords is like driving a car during nighttime without any source of light. To tell you, your efforts are as good as worthless.

Consult WordTracker. This site can remedy your dilemma.

2. Using futile link building strategies
SEO is a changing interface. One moment, a strategy can be indispensable, the next moment it will be obsolete. Most SEO personnel disregard this verity. Moreover, they stick to a strategy that is more or less archaic.

Embrace change, stay updated and keep your wits. Nothing compares to a site that caters to aesthetic, form and profitability aspects.