Untying Link Building Facts and Myths

Stick with facts and debunk myths. Those are the things that search engine optimization experts must do. Nonetheless, for amateurs in the field of link building, they have to be warned so as not to be deceived and eventually be misled into believing false notions about SEO.
Myth 1: DMOZ links belong to the strongest of links.
This is not so because DMOZ links do not carry extra weight.
Myth 2: Reciprocal linking is discounted.
This is not applicable at all times. This is because search engine experts are expected to use several linking strategies. No sane SEO specialist would stick to a sole linking strategy for that will be too risky to the website. Reciprocal linking takes time. Also, one has to know if relevant return links are forthcoming.
Myth 3: Non-reciprocal outbound links are no good.
Search engines look at how websites link in and link out. Moreover, overwhelming incoming links and outbound links can be viewed pessimistically. This is because relevancy can be sacrificed for the sake of having links.
Remember that link quality is superior to link Quantity. Hence, use fresh and relevant contents, good anchor texts and improve your viral marketing campaign.
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By Internet Marketing Auto Pilot, November 12, 2006 @ 7:19 pm
I totally agree with your comments. We are big believers in QUALITY article marketing as they provide relevent content and proper text links back to a site. We offer a full service – check it out at http://www.InternetMarketingAutoPilot.com
By Expressing, March 10, 2007 @ 7:01 am
At http://www.expressingmydesires.com we do not give much weight linking as it is a two way street. Yes you may submit your url to be linked, with a link backl, but there is no garauntee they will link to you. It is not about rankings but the product you sell.