The perceived value of a product should always be bigger than the cost of the product.

This is core of internet marketing. So how do most internet gurus increase the perceived value of the product they are selling? Simple. Put in more bonuses.

If you can put bonuses that would make people feel that they are stealing from you if they buy your product with all these bonuses, then it is a done deal. 90% of the time, they will buy it.

Here's how it goes.

Bonus 1. When you buy the product I'm selling above I will give you this eBook
called for free. Valued at $47.00

Bonus 2. So and so ebook again valued at $57.00

Bonus 3. But wait, there's more...you get access to my library of tools worth $497.

And you get all of these if you by my product worth $47.

So when you think about setting a price, make sure the perceived value is higher than what they are actually paying.