It's easy to think of Website Optimization as something stale a boring – industry jargon. A lot of people feel that way.
I have a friend who lived with a basement full of antique glass and porcelain that he'd collected over the years. I'm a fan of Fenton Glass and he had a number of old pieces. But some of the best stuff has porcelain from 18th and 19th century Europe – rare Havillands, Flow Blue from England, those sorts of things.
He needed to get rid of the stuff. He'd hand them on his website for sale for six months. He was considering just having a yard sale. It pained me – the idea that something a German prince ate off of might get sold for fifty cents to the old lady down the street. So I asked him what he'd ever done to try and optimize his page. Answer: nothing.
We agreed that I use what SEO skills I had to get more traffic to his page and in exchange he split the profits with me from what he sold. One plate sold for almost seven thousand bucks! And he got almost $20,000 for the basement's content.
I spent my half of the money on a week in Hawaii – Maui, Kauai, and Honolulu.