Dec
20
2008
What Are Your Benchmarks?
Randfish posted an excellent tip last month for anyone considering an SEO effort for their website: figure out what your benchmarks are before you hire someone to increase your traffic.
Randfish looks at some metrics to review before you start an SEO engagement. According to Randfish, many SEO's will analyze your site for good practices and SEO principles but neglect collecting the baseline data you need in order to measure progress.
Randfish takes you through the steps involved in collecting a good set of data to use in evaluation projects. You can find his piece at the SEOmoz blog, here.
Photo courtesy of iStockphoto, Image# 667983
