Effective SEO techniques are nothing new to search engine optimizers. These optimizers have been the key factor why "idle" websites became productive in some respects. They give advice on the structure, content, relevancy and potentials of a particular website.

Nonetheless, there are search optimizers who practice unethical SEO techniques that besmirch the optimizers' reputation in general. The optimizers that use black hat techniques attempt to manipulate search engine results in a pretty unfair manner. However, now that major search engines are designed to be smarter than before, websites that use black hat techniques could now be punished.

To avoid getting punished at the same time to preclude dropping from the search engine results, here are the things that every newbie search engine optimizer should know:

1. Do not entertain emails from SEO firms that easy. They could be spam emails.
2. Do not guarantee top 1 Google ranking.
3. Try to clear things out before you say yes to a deal. Some clients are full of ambiguities.
4. Never promise or offer the impossible.
5. Choose smartly. Be careful in doing SEO services.
6. Recommendations could give you a nice start. So put your best foot forward in doing SEO.
7. Be sure you are protected legally. Contracts and pricing should be deduced to black and white for future references.