Sounds foreign? But have you any idea what a limbic-friendly site is?

Actually, the limbic system influences the development of memory by combining emotional states with memoirs of physical sensations. Limbic comes from the Latin word 'limbus' which means edge or border. The Limbic system covers the putative structure in the brain responsible in emotional connection with memory. The said system in intertwined with the 'nucleus accumbens' popularly known as the pleasure center of the brain.

It's instinctive - quicker than thought. It may not be necessarily logical but it elicits trust. Also, it manipulates desire and interest. As such, logic must step aside in order for the limbic part of the brain to capture confidence. Then the rational part of the brain comes into play.

Limbic system plays a crucial role in the success of your website. A positive, engaging, trustworthy first impression gives a 93% chance of making a sale. The non-limbic-friendly web site, on the other hand, drops your chances down to 1%. And the chances are very high that they won't be able to rise again.

Remember this: The limbic mind has already decided before the words are read. Since the limbic mind calls the shots, you need to lure it. Send the messages it would love to ingest. Finally, look for ways to make your site limbic-friendly.