Before the discovery of computers and other cutting-edge technology, life was pretty simple. Activities of people include sleeping, eating, and working. Now that modern allies are discovered, most of the populace could not live a day without the help of computers and the Net. Activities are just as affected. This is the very reason why people are accustomed to web search engines.

Among the major search engines, Google has influenced a significant percentage of Netizens. As a fact, many of them believe that the world of web search engine optimization starts and ends with Google. Unfortunately, we are involved in SEO in general not just Google SEO in particular.

You might react: Google gets most of the attention.

Yes, very true. That is an undisputed fact. But you have to consider other search engines. With emphasis on Google, it will be easy to overlook other key players. Subconsciously, you might have eliminated other search engines in optimizing web pages. And that is a dangerous thing to do.

There are 2 main reasons why marketing managers should not ignore Yahoo!, MSN and even Ask: Varied demographics and lesser competition.

Google isn't the only search engine around. Comscore data revealed that Google has half of the US search engine traffic, Yahoo! gets a quarter and MSN gets a tenth. These are all big numbers. In July Google had 4 billion searches, Yahoo! had 2 and MSN had 1.1. These figures are not to be disregarded.