What’s the Magic Formula for Great Online Ads?

A great advertisement can amaze, persuade and deliver the message effectively. It can make people do what you wanted them to. They can be lured to make a purchase, subscription and more. Now in the present era, the most popular advertisements are those that are seen online. PPC ads that work shower the net like budding flowers. However, how are you supposed to breathe life into your ads to make them hit the home run?
Here are 10 things to consider in making your magic online ads formula:
1. Start with the end in mind.
2. Sell at least one major benefit that consumers can get out of your product or service.
3. Use the "Power Words" in making your ads. This is to break the "Ad Clutter" effect. Make sure that your statements are factual.
4. Converse with your market.
5. Create a catchy ad. It must be compelling too.
6. Observe online ads life expectancy. Allow your ads to mature.
7. Repetition is the spice of ads.
8. Place your ads PPC where they can be easily seen.
9. Design it to beat the competition.
10. Analyze its effects to your market.