Nightmare. Doom. Tragedy. Those are the words that will best describe the plight of losing your hard-earned ranking. Sad to say, if you don't maintain your site well, losing the page rank is pretty much forthcoming.

Imagine, there are thousands of competitors swarming on the net and how are you to compete with them? Search engines are dynamic. They do unexpected and silly things. They can be magnanimous to some yet tightfisted to many. This is the reason why topping the search engine results is elusive. Efforts can be futile because not all efforts are effective.

Let's face it, making your site rank will take you longer than half a year. Hence, you have to maintain your strategies and see for yourself if it really works for your site. Ranking bounces, soars or drops. If the worst happens, what are you supposed to do?

First, avoid panicking. It won't help a thing. If you are consistent with your tactics, the reason for the few notches drop is a new tweak. The next thing to do is to be optimistic. Discover the new trend. Bear in mind that the dynamic character of search engines can be dealt with in time. Just do your homework and every piece of the puzzle will soon to fit again.