Oct 09 2008

Wikia to launch applications around search

The concept of Wikipedia when applied to Search does make sense, but add in the fact that you have a whole business domain around search rankings and the results are difficult to guess. In its attempt to make the choice of community shape a search engine, Wikia announced the Wikia Intelligent Search Extensions.

An excerpt from BusinessWeek

How would WISEApps work? The Washington Post WISEApp, for instance, lets people who type in "Barack Obama" or "John McCain" get Post news stories directly on the Wikia Search results page. Or if you search "JFK to LAX," the travel search service Kayak.com will provide a small search box near the top of the results that show a list of fares between New York City and Los Angeles. Other Web publisher partners include AccuWeather.com, the user-driven news aggregation site Digg, and news service Thomson Reuters, among others.

The concept is based on the fact that ultimately its the choice of users that would weigh in the rankings of results and spammers would not have a long term impact. The model has been successful across Wikipedia. But in search, there is little tolerance towards inapt results.


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