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Yahoo
by Arun Radhakrishnan on October 20, 2008
By adding the options for its advertisers to target users within cities and zip codes, Yahoo has provided more detailed advertising options to users of its Panama Platform
An excerpt from clickz
Yahoo's new Zip code targeting comes with an interactive mapping interface marketers can use to choose cities and Zip codes. The city menu includes about 3,500 municipalities in the U.S and Canada.
Both Google and Yahoo use IP targeting to identify audiences by region, and both offer disclaimers that mention the approach's imperfect accuracy. Yahoo's campaign targeting notes, "Geo-targeting accuracy is not guaranteed and may vary depending on the level of targeting selected, as well as other factors."
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