Apr 28 2007

YouTube To Include Summer Ads

YouTube To Include Summer Ads

YouTube fanatics out there don't be shocked when you see summer ads coming in. This is because the video-sharing website acquired by Google is entertaining pre-roll and post-roll spots this summer. This is also in line with Google experiment on precise length, form, and placement of those ads.

A the Ad:Tech conference in San Francisco Wednesday, Suzie Reider, head of advertising for YouTube, told an audience, "We're looking at executions like a very quick little intro preceding a video, then the video, then a commercial execution on the backside of the content." She added, "The ads will also provide marketers and advertisers new opportunities to reach consumers. And they would also help justify YouTube's $1.6-billion price tag."

According to web analytics firm Compete.com, more than 35 million people logged on to YouTube almost 115 million times in February, giving the site a 45 percent share of the Internet video market.

The idea is to generate long-promised revenues that Google can share with the more than 1,000 "premium" content creators whose video material is available on YouTube," Reider said. "We [want] a thoughtful approach―in an almost academic way―to what ad execution on a watch page will be, where videos will reside, and how to not interrupt the user experience but provide a revenue stream for marketers," Reider noted.


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