YouTube To Include Summer Ads
YouTube fanatics out there don't be shocked when you see summer ads coming in. This is because the video-sharing website acquired by Google is entertaining pre-roll and post-roll spots this summer. This is also in line with Google experiment on precise length, form, and placement of those ads.
A the Ad:Tech conference in San Francisco Wednesday, Suzie Reider, head of advertising for YouTube, told an audience, "We're looking at executions like a very quick little intro preceding a video, then the video, then a commercial execution on the backside of the content." She added, "The ads will also provide marketers and advertisers new opportunities to reach consumers. And they would also help justify YouTube's $1.6-billion price tag."
According to web analytics firm Compete.com, more than 35 million people logged on to YouTube almost 115 million times in February, giving the site a 45 percent share of the Internet video market.
The idea is to generate long-promised revenues that Google can share with the more than 1,000 "premium" content creators whose video material is available on YouTube," Reider said. "We [want] a thoughtful approach―in an almost academic way―to what ad execution on a watch page will be, where videos will reside, and how to not interrupt the user experience but provide a revenue stream for marketers," Reider noted.
