Pay-per-click ads are nothing when ignored. Add the fact that PPC ROI tends to go down the drain. Why is this so? Because competition gets tougher and tougher each day, bid prices soar, and click frau…

Rand Fishkin in his recent entry commented on ad optimization. Fishkin has this to say: "High CTR doesn't always mean better conversions, though there is often some correlation."

Come t…

Kim Thiel of Searchlight LLC has given tips for maintaining good CTRs in response to Search Engine Watch's query. To combat the inevitable click-through decline that happens during fragmentation, …

Click fraud is back as one of the hottest issues in the PPC advertising realm. It's under the carpet…again.

In a press release, early results of a study employing Fair Isaac's Proven Fraud …

Pay-per-click (PPC) advertising is the method of getting your ads displayed at the top search engine results. One good advantage of PPC advertising is that you pay for an ad when a user clicks on it. …

For quite a long time now, the hype about Google making many individuals rich through Adsense never wanes. To some Adsense is the lazy man's key to riches. He just needs to put up a website and dr…

A great advertisement can amaze, persuade and deliver the message effectively. It can make people do what you wanted them to. They can be lured to make a purchase, subscription and more. Now in the pr…

Google bought dMarc Broadcasting last January and many are speculating on google ads on radio. It is on beta testing right now in the US.

Google Audio Ads brings efficiency, accountability, and enha…

Search arbitrage is getting popular by the day. The term heats up because of several notions that it is unfair and wrong.

First things first, what is search arbitrage? Search arbitrage happens when …

MFA stands for Made for adsense sites. A lot of these sites are buying low cost keywords in adwords and some of these ads appear on your sites. These advertisers usually pay only between $0.01 to $0.0…